Every business owner needs new customers. They are constantly on the lookout for the next customer, then the next and so on. Your computer services business is the same, you need customers. But do you need as many as you think? Maybe not. Do you know how much each customer contributes to your business? How about how much it costs to bring in a new customer? Or to keep them after they become your customer? Its the classic dilemma of quantity verses quality. Would you rather have fifty customers that pay you $5000.00 per month or ten that pay you $5000.00 per month? The revenue per customer is a lot higher with the ten customers. You make the same amount of money, but servicing fifty customers may just run you ragged! Focus on acquiring quality customers and you will be amazed at how prosperous your business becomes. High quality customers become part of your family, your inner circle. By growing your business slowly you can build lasting relationships that will benefit both parties. I have customers that actively drum up business for me, because we have built up a relationship. How do you create these ongoing relationships? Be selective when choosing your customers. Choose only the customers that you wish to retain long term. Im not saying turn down business, but focus on your core business partners. In our example we are getting $5000.00 per month from ten quality customers. If you were to add just one more of these customers per month, how much would you be making at the end of the year? Youd almost double your income over the course of the year! How many of your friends in corporate America can do that? |
