Last night the news reported the third day in a row of slipping stock prices - no surprise there. Ever since we bought stock, the price has fallen and fallen and fallen. We have the same luck with buying houses!

However, the reporter also told us that AOL (Time Warner) had a 15% slip in their stock price, based on AOL's prediction that their advertising revenue will fall 50% next year.

Why is that?

Well I'm sure the folks at AOL might disagree with me, but my first thought was perhaps they had priced themselves out of the market?

The other day an advertiser called and his first question to me was, "Why so cheap?" He was asking about our Oh So Easy Solo (OSE, formally Sweepstakes Solo) group prices.

My reply to him was simple. You just cannot afford to price yourself out of the ballgame - pure and simple fact.

Sure there may be "big guns" out there with tons of money to burn, but let's face it the majority of those doing the advertising are just like you and me - with limited cash flow for advertising online.

We can't afford not to advertise, that's also fact, but no one is going to pay ridiculously high prices, they just don't need to... competition is everywhere, especially on the internet.

Whatever you are selling online, just be sure to review your own pricing from time to time. Too high? Too low? Adjust when needed, just be very careful not to price yourself out of the game :)